Maximizing Reach with Multilingual Support: A Must-Have for Global Businesses

Om Balakumar
Feb 2, 2023
mins read

In today's increasingly interconnected world, businesses are expanding their reach into new markets more than ever before. In order to engage with customers in these new markets effectively, it is becoming increasingly important for companies to offer multilingual support.

With the ability to communicate with customers in their preferred language, businesses can create a more personalized experience, reach a larger audience, and establish their presence in diverse countries. Not only does multilingual support benefit businesses, but it also provides customers with the ability to communicate in their native language and receive the best possible service. In this blog post, we'll explore the reasons why investing in multilingual support is essential for businesses looking to stay competitive in the global market.

Benefits & Advantages of Multilingual Support

  • Increased Reach: By offering multilingual support, businesses can reach a wider audience and communicate with customers in multiple languages, helping to build trust and loyalty.
  • Competitive Edge: Providing multilingual support can give businesses an advantage in the marketplace, enabling them to target new markets and expand their customer base.
  • Improved Customer Experience: Allowing customers to access services and products in their own language can enhance the overall customer experience and create a positive impression of the company, as customers appreciate when their culture and language needs are considered.

Multilingual support on websites can improve customer engagement and reach for businesses globally.  Some of the use cases are:

  • Global Businesses
  • E-commerce
  • Government
  • Tourism
  • Technical websites

By providing website content in multiple languages, companies can better communicate with customers, reach new markets, enhance customer experience, and create a positive impression of their brand.

Implementation of  multilingual support on a website

  • Determine the languages to support: Start by identifying the target languages and audience for the website. Consider factors such as the location of customers, the size of the language market, and the company's overall goals.
  • Choose a multilingual solution: There are several options for implementing multilingual support, including using a plugin or extension for a content management system (CMS), or creating a custom solution. Choose a solution that fits the needs and budget of the website.
  • Translate content: Once the solution is chosen, translate the content of the website into the target languages. Consider using professional translators to ensure high-quality translations.
  • Set up language switcher: A language switcher is a feature that allows users to switch between languages on the website. This can be added to the website's navigation or header to make it easily accessible for users.
  • Test and optimize: After implementing multilingual support, test the website thoroughly to make sure it works correctly and is easy to use. Consider asking for feedback from users and making any necessary changes to optimize the experience.
  • Maintain and update: Finally, keep the website updated with the latest content and translations. This can be done through regular content updates and translation checks to ensure the website remains relevant and accessible to users in all languages.

Language Selection & Management

The available languages are stored in a separate table dedicated to languages. A default language is set in the site settings table for the website. Users can select their preferred language upon logging in, and this language will be used for the initial loading of the site. This setting can be changed by the user later on.

Translation Process and Implementation

  • The values for each language are stored in a dedicated translation table, mapped to a unique translation key for identification.
  • Translations are performed by third-party translators and updated in the table for the specific language.
  • The default translation keys and values are also added to the translation APIs.
  • The returned translation keys are then verified and displayed in the user interface with the selected language.

In conclusion, multilingual support is essential for businesses to connect with customers, reach a wider audience, and stay ahead of the competition. Implementing multilingual support on a website is simple and can result in improved customer experience, increased reach, and a competitive edge. The language selection and management, as well as the translation process, are effective in delivering seamless support. Investing in multilingual support is a smart choice for businesses looking to grow and succeed.

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